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The History Behind 5 Iconic Designer Brands

We can all agree that designer watches are a fantastic symbol of luxury and status. Crafted with intricate details and fine materials, makes a designer watch a timeless heirloom and a must-have accessory. For the watch enthusiast, they can be a source of pride and admiration, showcasing their passion for horology and style. Designer watches are also a great investment. Many styles are designed to last a lifetime, and with proper care and maintenance, can even appreciate in value over time. For those who value quality and style, designer watches are an excellent choice.

Here is the history behind 5 Iconic Designer Brands that you can find at Karats Jewelers.


The Tissot Watch Company has been around since 1853 when it was first founded by Charles-Félicien Tissot and his son Charles-Émile. The two started the company in their hometown of Le Locle, Switzerland. Since then, the company has grown to become one of the world’s most renowned luxury watchmakers. Tissot is known for producing precision timepieces as well as watches with innovative designs and materials.

In the 1950s, the Tissot brand gained worldwide recognition when it was chosen as the official timekeeper of the Olympic Games in Mexico City. This historic moment marked the first time a wristwatch was used to time an Olympic event. The company has also been the official timekeeper for many other sporting events, including the Tour de France, MotoGP, and the World Championships of Cycling, among others.

Today, the Tissot Watch Company is still based in Le Locle, Switzerland, and continues to create timepieces that are synonymous with precision and innovation. You can always depend on Tissot to deliver timepieces with quality performance and traditional luxury.


Mido was founded by Georges Schaeren in 1918 in Switzerland. Schaeren was a visionary who wanted to create a watch brand that fused technology and aesthetics. He established the brand’s headquarters in Biel, Switzerland, and set out to make watches of the highest quality and precision.

Today, the brand is known for its iconic designs, innovative materials, and cutting-edge technology. It is recognized for its classic collections, such as the Commander and Baroncelli, as well as its more modern creations. Mido is also renowned for its use of advanced materials, such as titanium and ceramic, to create unique and durable watches.

Mido is dedicated to reducing its carbon footprint, striving to reduce its energy consumption and waste production. The company is committed to utilizing renewable energy sources, such as solar, wind, and hydroelectric power, in order to reduce its environmental impact. In addition, Mido uses sustainable materials in its watch manufacturing process, ensuring that the watches are both stylish and functional.

The brand continues to innovate and create watches that stand the test of time. Mido watches are a symbol of quality, precision, and elegance, and are beloved by watch enthusiasts around the world.


The development and production company for relay calculators, Casio Computer Co. was started in 1957 but quickly branched out from calculators. By the early 1970s, they were involved in a few different lines including quartz timepieces. They focused on watches that didn’t require careful handling and instead were hard to break. Casio’s first watches featured shock and vibration resistance while still keeping time in hard conditions. Five layers of protection were put in place making them water-resistant and able to take a beating. This made them very desirable among people who worked in more dangerous occupations such as firefighters.

It was the skateboarding community that popularized Casio’s G-SHOCK line in the 1990s. Casio continued to develop different styles within the G-SHOCK line including full metal watches. They also created a woman’s line called BABY-G. Throughout everything, they have strived to create tough watches that appeal to people from all walks of life. Today the G-SHOCK line features built-in GPS which allows the correct time to be displayed no matter where the wearer is. Casio continues to innovate and improve its most popular watch line and we can’t wait to see what the future holds for G-SHOCK!


Victorinox may seem new to the Swiss Watch industry, having only manufactured quality timepieces since the late 1980s, but the company itself is definitely not new.  Victorinox began as the original creator of the Swiss Army Knife when Karl Elsener opened his cutler’s workshop in 1884. 

Today the pioneering spirit of Mr. Elsener is kept alive in all of Victorinox’s timepiece designs. Known for their relentless practicality, these precision instruments are high in functionality and readability.


As one of the flagships of the Swiss watchmaking industry, Raymond Weil Watches are praised by watch connoisseurs worldwide. They are known for having the perfect blend of functionality and aesthetics. At KARATS we love Raymond Weil Watches for their connection to music! Inspired by the beauty and timekeeping of music, RW has collections influenced by classical composers such as Mozart and Beethoven and also modern-day music icons like the Beatles.

This family-owned brand prides itself on being one of the few independent companies in the Swiss luxury watch industry. Today, the third generation of the Weil family are the ones adhering to the values and continuity of the brand’s heritage. Together with the generations of watchmakers before them, they continue to make Raymond Weil Swiss watches with passion and ingenuity.